It all started in January 2016, when founder Will Brightman had the brainwave of taking used coffee grounds and turning them into a sustainable skincare range. Following some initial research, he got to work, and launched Optiat in April 2016.
The first chance to test the concept was only 4 days after launching at the London Coffee Festival in Shoreditch, London. The reception was extremely positive, completely selling out of stock. A promising start!
Further trading online, at festivals and selected shops over the next 6 months gave us confidence that we had a great idea, and more importantly, an amazing product. In August, we got to work on rebranding.
For The Love of Scrub
In November, the “For the Love of Scrub” collection was launched – inspired by the thoughtful care and attention we put into the products and underpinned by the ethos of the company. For the Love of Scrub is a range of four scented coffee body scrubs inspired by the real-life events and experiences we go through daily:
The “Pick Me Up” Lemongrass Lifter
Scrub up zesty after getting hot and sweaty.
A blend of used Arabica coffee grounds and lemongrass essential oils, our Lemongrass Lifter refreshes you after working up a sweat.
After a tough workout, use this natural scrub as a perfect boost. The infusions of lemongrass, lime and coconut will leave you feeling refreshed, revitalised and revived.
The “Feel Great” Mouthwatering Mandarin
Scrub up deliciously for date night.
A blend of used Arabica coffee grounds and orange essential oils, our Mouthwatering Mandarin keeps you feeling fruity all night long.
Got a hot date tonight? Use this natural scrub to mentally and physically prepare yourself for your big night out. Infused with mandarin, it calms the mind and banishes negativity, meaning you’ll be feeling confident and dance floor-ready straight out of the shower.
“The Hungover” Potent Peppermint
Scrub up fresh after a night out.
A blend of used Arabica coffee grounds and peppermint essential oils, our Potent Peppermint revives your skin and perks up your mood after a night on the town.
Over-indulged last night? Use this natural scrub to help minimise that hangover. This peppermint infusion revives your skin whilst its powerful fragrance combats nausea and other hangover symptoms.
“Hit The Sheets” Vanilla Velvet
Scrub up silky smooth for a blissful night in.
A blend of used Arabica coffee grounds and vanilla extract, our Vanilla Velvet is the perfect “me time” treat to help you relax after a long day.
Time for a quiet night in? Use this natural scrub to soothe and calm you. The Vanilla infusion will relax tired muscles with its sweet, warming aroma. A great way to wind down in the evenings.
Our natural coffee scrubs are gentle exfoliators, revealing fresh, soft and smooth skin. They're so gentle that you can use on both body and face! We also add shea butter and almond oil to moisturise and hydrate your skin. Simply apply to damp skin and scrub in circular motions for 5 minutes.
It's an exciting day here at Optiat, the nature-friendly beauty company, as we launch our new coffee scrub range. We've created flavours to match your mood and mindset! We're looking forward to hearing your thoughts on the new range - pick us up and try us out!